Discovery

The Discovery phase is a critical first step in our process and uniquely begins before any formal agreement is in place. From our initial interaction, we focus on gathering valuable insights to fully understand your business objectives and project goals. Open and transparent communication is essential during this stage. Whether you have a clear vision or need guidance in defining your goals, we are here to help you refine and shape your ideas into actionable outcomes.

Once we’ve identified and clarified your project objectives, we use the information collected to develop a tailored proposal outlining our recommended solutions and strategies. We will schedule a meeting to review the proposal in detail, address any questions, and ensure that our approach aligns perfectly with your vision and business needs.

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Proofing

Proofing is an ongoing quality assurance process integrated throughout each stage of the project. From the beginning, we establish clear project milestones, each marked by client approval to ensure alignment with your goals. However, the final proofing phase serves as the last critical step before launching your project.

During this stage, you will have ample time to carefully review the completed product and request revisions to any content, design elements, or strategic components. We understand that reviewing a near-final product can inspire new ideas or spark indecision, which is why we offer solutions such as A/B testing to support informed decision-making.

Once you have thoroughly reviewed and approved all deliverables, we proceed with migrating the development build to a live staging server. This environment allows us to perform final tests in real-world conditions, ensuring full functionality and optimal performance. After successful testing, your project will be fully prepared for launch.

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Development

The Development phase is where your project truly comes to life. Building on the foundation of carefully crafted content, strategic planning, and approved wireframes, we transform the visual model into a fully functional, interactive digital experience.

By this stage, all critical elements—content creation, design assets, and style guides—are finalized and approved, allowing for a seamless transition into development. Our team of skilled developers implements the design, integrating key features and ensuring the website or application is responsive, user-friendly, and aligned with your business objectives.

With a streamlined workflow in place, most projects are ready for launch within just one to two weeks after entering development.

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Memphis Laser Clinic

Memphis Laser Clinic needed a redesign of their website.

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Project Goals:

Redesign the existing website to better support the branding & MLC’s business objectives
The site had to be mobile responsive
The site needed to have contact features such as input forms and click-to-call links and buttons.
Google Business Reviews displayed on several key pages of the site.
Google Analytics integration

Solutions:

We redesigned the Memphis Laser Clinic website to align seamlessly with the company’s branding and business objectives. The updated design incorporates a color scheme that complements the clinic’s logo, along with custom image assets that enhance the site’s visual appeal. Parallax background images with text overlays were implemented to create an engaging and modern aesthetic for section headings and key content areas.

A custom lead generation form was developed, allowing users to conveniently submit their name, email, phone number, and scheduling preferences. This form was designed with a structured message pattern, ensuring that inquiries were formatted into clear, readable messages sent directly to the clinic’s front desk staff.

To enhance accessibility and user engagement, the contact form was implemented site-wide alongside a direct click-to-call button, offering multiple ways for visitors to connect with the clinic. Additionally, Google Business Reviews were integrated via API, showcasing the clinic’s best client testimonials on key pages throughout the website.

Finally, Google Analytics was integrated to provide insights into visitor behavior and site performance. The entire website was built with a responsive framework, ensuring a seamless experience across desktop, mobile, and tablet devices.

This redesign not only modernized the website’s appearance but also improved its functionality, user experience, and conversion potential for Memphis Laser Clinic.

Visit MLC's Site

Discovery

Let’s make your digital vision a reality.

Proofing

Ready to take the final step?

Development

Ready to turn your vision into reality?

Memphis Laser Clinic needed a redesign of their website.

Project Goals:

Solutions:

Modern Digital Strategies

Success!

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